Assessing Customer Loyalty And Retention: A Comprehensive Study

Author(s)	Akshay Telasara
Country	India
Abstract	The project contributed to enhancing knowledge in marketing management, shedding light on how to better address customer needs and improve service quality. It involves the collection, analysis, and evaluation of data related to current skills and individual performance. Responses from customers and employees were analyzed using various statistical methods, including correlation, chi-square tests, and weighted analysis. The study presents insights drawn from the collected data and offers recommendations for organizational development to enhance performance and efficiency in the workplace.
Keywords	Customer Loyalty, Customer Retention, Income Level, Chi-square.
Field	Engineering
Published In	Volume 5, Issue 7, July 2024
Published On	2024-07-06
Cite This	Assessing Customer Loyalty And Retention: A Comprehensive Study - Akshay Telasara - IJLRP Volume 5, Issue 7, July 2024.

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