Loyalty Program Effectiveness through Data Analytics

Author(s)	Divya Chockalingam
Country	United States
Abstract	Loyalty programs have become a critical component of customer retention strategies. Data analytics plays a pivotal role in measuring and enhancing the effectiveness of these programs. This paper explores how businesses leverage data analytics to improve customer engagement, personalize rewards, and optimize marketing strategies. The study also highlights challenges and potential solutions associated with data-driven loyalty programs.
Keywords	Loyalty Programs, Data Analytics, Customer Retention, Personalized Marketing, Business Intelligence
Field	Engineering
Published In	Volume 1, Issue 4, December 2020
Published On	2020-12-03
Cite This	Loyalty Program Effectiveness through Data Analytics - Divya Chockalingam - IJLRP Volume 1, Issue 4, December 2020. DOI 10.5281/zenodo.15074381
DOI	https://doi.org/10.5281/zenodo.15074381
Short DOI	https://doi.org/g89h3s

About IJLRP Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijlrp.com

International Journal of Leading Research Publication