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Enhancing Customer Engagement through Dynamic Letter Generation: A Data-Driven Approach in Customer Communication Management

Author(s) Vamshi Mundla
Country United States
Abstract Customer Communication Management (CCM) plays a vital role in delivering personalized and compliant communications. Dynamic letter generation leverages data-driven methods to automate and personalize document creation by integrating variable data fields into standardized templates. This paper presents a detailed exploration of dynamic letter generation, describing its technical framework and benefits, and includes two case studies. The first case study highlights improvements in processing time and compliance in a U.S.-based insurance firm, while the second case study demonstrates similar benefits in a U.S.-based bank’s loan department. Together, these studies illustrate how rule-based, non-AI automation can significantly enhance operational efficiency, reduce costs, and improve customer satisfaction.
Keywords Customer Communication Management, Dynamic Letter Generation, Variable Data Printing, Document Automation, Data- Driven Personalization, Case Study
Field Engineering
Published In Volume 2, Issue 5, May 2021
Published On 2021-05-05
Cite This Enhancing Customer Engagement through Dynamic Letter Generation: A Data-Driven Approach in Customer Communication Management - Vamshi Mundla - IJLRP Volume 2, Issue 5, May 2021. DOI 10.5281/zenodo.14945299
DOI https://doi.org/10.5281/zenodo.14945299
Short DOI https://doi.org/g86pc2
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