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Enhancing Customer Trust in Card Payments: AI-Based Risk Management Models

Author(s) Arunkumar Paramasivan
Country India
Abstract The rapidly evolving digital transactions, enhancing customer trust in card payments has become paramount.This article explores how artificial intelligence (AI) is reshaping risk management in card payments, fostering security and customer confidence through real-time fraud detection, predictive analytics, and regulatory compliance. AI-based models harness the power of machine learning algorithms to identify suspicious patterns, mitigate risks, and dynamically adapt to emerging security threats. This proactive approach to fraud prevention not only minimizes financial losses but also strengthens customer relationships by assuring them of a secure payment experience. By analyzing extensive datasets, AI systems detect anomalies and predict potentially fraudulent transactions with high accuracy. These models are designed to improve continuously, adapting to new trends in fraud and cyber security threats. Furthermore, AI-driven compliance tools keep pace with regulatory updates, reducing the risk of penalties and ensuring adherence to industry standards. The article also highlights how AI-based risk management models can personalize user experiences by tailoring risk assessments based on individual behavioral patterns, creating a balance between security and seamless customer interactions. Ultimately, the implementation of AI in card payment systems has proven effective in reducing charge backs, lowering fraud-related costs, and enhancing operational efficiency for financial institutions. Through case studies and real-time examples, this paper demonstrates the transformative impact of AI in the card payment industry and underscores its role in fostering consumer confidence in digital payments. By adopting AI-driven risk management frameworks, organizations can provide a reliable and transparent payment experience, which is critical to strengthening long-term customer trust in digital payment ecosystems.
Keywords : Artificial Intelligence, Card Payments, Risk Management, Fraud Detection, Machine Learning, Predictive Analytics, Customer Trust, Digital Payment Security, Regulatory Compliance, Chargeback Reduction, Consumer Confidence, Transaction Security, Personalized Payment Experience
Field Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In Volume 5, Issue 10, October 2024
Published On 2024-10-02
Cite This Enhancing Customer Trust in Card Payments: AI-Based Risk Management Models - Arunkumar Paramasivan - IJLRP Volume 5, Issue 10, October 2024. DOI 10.5281/zenodo.14551569
DOI https://doi.org/10.5281/zenodo.14551569
Short DOI https://doi.org/g8wtcx
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