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Real-Time Customer Journey Mapping: Combining AI and Big Data for Precision Marketing

Author(s) Shafeeq Ur Rahaman
Country India
Abstract The AI and big data have really transformed the way businesses understand and improve customer journeys. This article looks at how AI algorithms and big data analytics are integrated to map real-time customer journeys across touch points like online platforms, retail interactions, and social media engagements. This will enable businesses to draw actionable insights into customer behaviors, preferences, and pain points by applying machine learning models and predictive analytics. These insights provide the possibility of personalized, timely, and impactful interventions to improve customer satisfaction and drive conversions. Practical applications within industries ranging from retail to banking to e-commerce showcase how precision marketing strategies optimize customer engagement. Besides these, this all-encompassing roadmap toward implementing AI-driven customer journey mapping shows how data privacy, ethical considerations, and the complexity of multi-channel data integration form part of the challenges.
Keywords AI-powered marketing, customer journey mapping, big data analytics, real-time customer insights, precision marketing, machine learning in marketing, multi-channel engagement, and personalized customer experience
Field Computer > Data / Information
Published In Volume 5, Issue 7, July 2024
Published On 2024-07-02
Cite This Real-Time Customer Journey Mapping: Combining AI and Big Data for Precision Marketing - Shafeeq Ur Rahaman - IJLRP Volume 5, Issue 7, July 2024. DOI 10.5281/zenodo.14471483
DOI https://doi.org/10.5281/zenodo.14471483
Short DOI https://doi.org/g8vkzp
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